“A recent study looked at five women’s titles across five years and found that flamingos featured more often on the front covers than black women.”

Good Ideas 2020 has now concluded and after the Edinburgh Social Innovation Showcase, run online due to the COVID-19 outbreak, we have 11 new social innovators working hard to make an impact. Let us introduce you to the Edinburgh Class and opportunities to work with them to deliver social change.

Each Class member has a unique request. A specific ask that, if fulfilled, will help them make a bigger impact in this next stage. Read on to find out if you can help Nikki make change. 

Here at Good Ideas we are thankful for the amazing innovators who join the programme and take inspiring ideas and transform them into something with a positive impact. 

Among these people is Nikki Simpson the founder of International Magazine Centre, whose vision is a world where the media represents and reflects all society.

Under Representation / The Problem 

One of the major problems with the magazine industry is the under representation of minorities both on the printed page and in the workforce. A recent study looked at five women’s titles across five years and found that flamingos featured more often on the front covers than black women. In addition, there was no representation at all from anyone pregnant, anyone with a visible disability or anyone transgender. 

Encouraging Diversity / The Solution 

Being a representative for the magazine industry, Nikki really wants to change this. Her vision is a world where the media represents and reflects all society.

She set up the International Magazine Centre two years ago, with the purpose of supporting the international magazine publishing community, and will use this platform to encourage publishers to think of diversity and inspire minorities to join the industry. 

The aim is to have a physical building dedicated to the industry that will include office and incubator space, events and exhibitions, magazine shop and cafe. Already the organization has set up a licensing hub for people to share their titles, an international mentoring scheme (the beginnings of the incubator), and is actively running events online during lockdown and in-person before and after. 

One of the major initiatives to encourage diversity in the industry is a low-barrier-to-access training course. The course offers inspiration from international publishers on what they’ve done, why they’ve done it and how other publishers can learn from their experiences. In addition, the International Magazine Centre aims to set up a bursary to assist with accommodation costs for internships in major cities.

Nikki Simpson at the Edinburgh International Magazine Festival

Drive and Connection / The Experience 

Nikki joined Good Ideas to meet other social entrepreneurs, give her a renewed drive, and focus on what was really important to her in her work. Having a young family she overcame the challenge of the weekly sessions over the six month programme and was particularly relieved when lockdown took the Class online.

“What did I gain from the experience? Connections with some brilliantly driven and visionary social entrepreneurs, new insights into my audience, inspiration for evolving goals and, of course, my first experience of the wonder that is Troika.”

What Next? / The Asks 

So how can you help? Well Nikki wants to speak to you if

  • you have an interest in magazines or magazine publishing
  • you are involved in or interested in making a change for the under-representation of minorities

Contact Nikki now at [email protected], visit internationalmagazinecentre.com and follow the International Magazine Centre on Twitter.

Can you work with Nikki to #HelpMakeChange?


Nikki is one of our many wonderful Alumni doing good things with her Good Idea. If you would like to support Good Ideas to help others like Nikki please let us know.

Any questions? Get in touch! 

Stay safe and take care 🙂