Our Nature-Based Accelerator is ending on September 2nd with a much-anticipated Launch. At this event, the innovators will pitch their nature-based enterprise ideas. But who are they, and what are they working on? Read our short introduction blog series to whet your appetite. Next up is Rachel Post with Lusan.
Lusan: The Story
Rachel is setting up Lusan to address issues she has spotted in the seed industry. These include inadequate information about seed varieties, difficulty finding the desired plants and a lack of locally grown seed that is adapted to Scottish conditions and short growing season. Rachel wants to change this by creating a highly customised shopping experience. She also wants to grow seeds focusing on open-pollinated varieties that are acclimatised to Scottish weather conditions.
Lusan: Impact and Benefits
Lusan will help address the decline in crop diversity with its focus on open pollinated seed, heirloom varieties and consumer behaviour data collection and management both when selling and producing the seed. It will also reduce potential negative impacts of import and supply chain shortages due to changing relationships with non-Scottish suppliers. Economic impact will include a collective farming model for contractor growers in both urban and countryside areas and increased revenue for those groups. Socially, Rachel wants to prioritise ease of customer shopping and gardening education, while also increasing awareness of Scotland’s agricultural history.
Lusan: Collaboration and Connections
Rachel wants to primarily engage the growing number of people who garden. This applies not only to those who have allotments or gardens, but even more importantly Market gardeners who source seeds from a reliable commercial company. As Lusan grows and becomes an established company, they can begin to target their seed sales to commercial growers as well as home growers. The plan is to start near home, and expand overseas in due time.
Lusan: Why the Nature-Based Accelerator?
Rachel wanted to be part of the Nature-Based Accelerator because it aligns closely with her personal values, having spent her entire career working for non-profit organisations. She also wanted to connect with businesses in Glasgow that share these values and which may be interested in Lusan’s efforts. She also wanted to develop the technical skills that will be crucial to her business’s success.
Lusan: Further info
Keep tabs on Rachel’s progress via Twitter: @rachel.e.post
Join us for the Launch on 2nd September where Rachel other participants of the Nature-Based Accelerator will pitch their innovative enterprise ideas. Grab this chance to create some valuable connections! Find tickets and more information here.